
Ford Motor Co. predicted new US car prices will fall about 5% as automakers dial up the discounts, giving consumers a break from last year’s sticker shock.
Parts shortages emptied dealer lots of inventory over the past three years and drove up average sale prices on new cars to a record $49,507 in December, according to Kelley Blue Book. But Ford sees that easing this year, and as the supply of cars grows, carmakers will face pressure to make deals.
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